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Test Bank for Patterns of Entrepreneurship Management 6th Edition Kaplan

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Patterns of Entrepreneurship Management, 6th Edition, Jack M. Kaplan, Jack McGourty, ISBN: 1119703077, ISBN: 9781119703075 (TEST BANK)

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Test Bank for Patterns of Entrepreneurship Management 6th Edition Kaplan

Test Bank for Patterns of Entrepreneurship Management, 6th Edition, Jack M. Kaplan, Jack McGourty, ISBN: 1119703077, ISBN: 9781119703075

Table of Contents

Part 1 Getting Started as an Entrepreneur
1 Understanding the Entrepreneurial Process 2
2 Converting Ideas into Opportunities 21
3 Framing and Testing the Business Model 54
4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88
5 Preparing the Investor Package 128
6 Setting Up the Company 145
7 Protecting Intellectual Property 168

Part 2 Funding the Venture
8 Launching and Financing Your Venture 194
9 Equity Financing for High Growth 215

Part 3 Managing Performance, Communication, and People
10 Managing Start-up Performance—Money and People 240
11 Pitching the Venture to Investors 277
12 Planning Your Exit 295