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Test Bank for New Products Management 12th Edition Crawford

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New Products Management, 12th Edition, C. Merle Crawford, C. Anthony Di Benedetto, ISBN10: 1259911829, ISBN13: 9781259911828 (TEST BANK)

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Test Bank for New Products Management 12th Edition Crawford

Test Bank for New Products Management, 12th Edition, C. Merle Crawford, C. Anthony Di Benedetto, ISBN10: 1259911829, ISBN13: 9781259911828

Table of Contents

Overview and Opportunity Identification/Selection
1. The Strategic Elements of Product Development
2. The New Products Process
3. Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO
Concept Generation
4. The Product Concept and Ready-Made New Product Ideas
5. New Product Ideas: The Problem Find-Solve Approach
6. New Product Ideas: Analytical Attribute Approaches

PART THREE
Concept/Project Evaluation
7. Concept Evaluation and Testing
8. The Full Screen
9. Sales Forecasting and Financial Analysis
10. Product Protocol

PART FOUR
Development
11. Design
12. Development Team Management
13. Product Use Testing

PART FIVE
Launch
14. Strategic Launch Planning
15. Implementation of the Strategic Plan
16. Market Testing
17. Launch Management
18. Public Policy Issues