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Test Bank for Marketing Analytics: A Comprehensive Guide Version 1.0 Inge

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Marketing Analytics: A Comprehensive Guide Version 1.0, Christina J. Inge, ISBN: 9781453398944 (TEST BANK)

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Test Bank for Marketing Analytics: A Comprehensive Guide Version 1.0 Inge

Test Bank for Marketing Analytics: A Comprehensive Guide Version 1.0, Christina J. Inge, ISBN: 9781453398944

Table of Contents

Chapter 1: What Is Marketing Analytics?
Chapter 2: Internal Data: Many Sources, One Goal
Chapter 3: From Direct Mail to Ad Platforms: Supplementing Internal Data with External Databases and Research
Chapter 4: The Data Engine of Search
Chapter 5: Understanding Your Landscape

Chapter 6: Measuring the Social Web
Chapter 7: Over 100 Billion Emails a Day?
Chapter 8: Measuring the Web’s Data
Chapter 9: Going Beyond the Basics
Chapter 10: Offline Research Matters, Even in an Online World

Chapter 11: The Engagement Economy
Chapter 12: Predictive Analytics, Data Visualizations, and Dashboards