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Test Bank for Business Strategy Development Application 3rd Canadian Edition Bissonette

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Business Strategy Development Application, 3rd Canadian Edition, Gary Bissonette, ISBN: 1259654915, ISBN: 9781259654916 (TEST BANK)

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Test Bank for Business Strategy Development Application 3rd Canadian Edition Bissonette

Test Bank for Business Strategy Development Application, 3rd Canadian Edition, Gary Bissonette, ISBN: 1259654915, ISBN: 9781259654916

Table of Contents

Part 1 Macro Business Environment
Chapter 1 What Is Business?
Chapter 2 The Canadian Economic Environment
Chapter 3 The Global Marketplace
Chapter 4 The Environment and Sustainable Business Practices

Part 2 Managing and guiding your team
Chapter 5 Ethics and Corporate Social Responsibility
Chapter 6 Developing a Business Strategy
Chapter 7 Entrepreneurship and Forms of Business Ownership
Chapter 8 Developing Your Business Structure and Culture
Chapter 9 Managing and Leading the Organization’s Talent

Part 3 Managing the value chain
Chapter 10 The Marketing Challenge
Chapter 11 Understanding the Marketing Effort
Chapter 12 Technology, Analytics, and Operations Management

Part 4 Financial Management
Chapter 13 Understanding Business Finances
Chapter 14 Financial Statements Structure and Interpretation
Chapter 15 Analyzing New Business Ventures